Jordan 1 Mid Cool Grey Gym Red
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About the Jordan 1 Mids in Cool Grey/Gym Red
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Mid Cool Grey Gym Red
With a mid-top ankle and hits of grey and red in a mostly black upper, these Jordan 1s show off Air technology in style. The sole of the shoe is made from hot red rubber, swirls and the Nike name etched deep into it while the outsole sits above it in sophisticated white. The Jumpman logo can be found on the back of the ankle and on the tongue in that reflective cool grey while the Nike Swoosh and Jordan Wings sit on the sides of the upper in the same color, making the branding pop. To add comfort, perforations appear on the toe to keep the foot cool, and the laces stretch for maximum movement.